Over the past few years, venues have become increasingly important. They’re where a city’s culture is built, and where fans get to lose themselves in live experiences – after all, nothing beats watching your favourite artists perform live. With the advent of new digital tools changing what fans expect from live experiences, venues are keen to adapt and build spaces that give fans what they want from a night out. So, what makes a great venue?
What’s behind the success of a great venue – its values, its physical space or its event programming? We dig deeper.