Before there was Sid the Cat, the music promotions company, there was Sid the cat, the actual cat. As a beloved member of co-founder Kyle Wilkerson’s family, Sid became an inspiration to Wilkerson and Brandon Gonzalez to follow their dreams. In 2015, they founded Sid the Cat, a booking, promotion and production company. As dedicated music lovers, Wilkerson and Gonzalez were determined that Sid the Cat would have an artist-first philosophy.
“We wanted to spotlight artists that we felt weren’t represented in LA”, says Wilkerson. “I felt like most of the shows in LA were lacking a level of excitement; you’d go to a concert, see one band and then pop over to another place and drink with your friends. We wanted to make these events unique and for people to stay there the whole night.”
Gonzalez agrees: “‘One thing we really wanted to do was book bands that we’re really excited about and create shows that we ourselves wanted to be at. I was managing a band, and Kyle had been doing this from Texas to LA, and if we missed a show then we would feel bad. We wanted to create that kind of environment.” Gonzalez, Wilkerson and Sean Newman are firmly embedded in the community they love, and they’re bringing that energy to the shows they put on as music promoters. From their choice of venues to the little touches like specially designed matchbooks, every Sid the Cat show is curated with passion.