A platform for everyone

Creating a more diverse, equitable and inclusive DICE.

With teams in the UK, France, Spain, Italy, Germany and the US, DICE is a platform for everyone – and it’s essential that our people represent the diversity of the fans we serve. We’re dedicated to fostering a culture where everyone feels that they belong, where our voices are heard and where we feel supported to be our authentic selves. We know that having a variety of perspectives makes us a better company. We also know that there is always work to be done when it comes to diversity, equity and inclusion. Our aim is to make our company and industry fairer for underrepresented communities, so we will continue to hold ourselves accountable and make DEI integral to our business.




Product & Engineering




Product & Engineering


Other key findings

Sexual Orientation




Socio-economic background

Disability, neurodiversity and mental health

Representation matters

DICE is committed to change and that starts by sharing our data. Our third DEI survey has measured our diversity across gender, ethnicity, nationality, age, sexual orientation, education, socio-economic background, disability, neurodiversity, religion, caring responsibilities and mental health. This data represents an 86% participation rate. The results clearly show that a larger effort must be made to drive the diversity of our leadership and technical teams, with gender and ethnic diversity being our key focus.

Our commitments

Execute our DEI strategy, using measurable targets for the whole company

Publish our diversity data and hold ourselves publicly accountable to 
positive change

Drive the diversity of our company, particularly at the technical, leadership 
and board level

Continually educate ourselves on DEI matters and on dismantling discrimination in the workplace

Cultivate an environment of feedback and active listening, so that every voice is heard

Foster an equitable culture where everyone is supported to achieve their full potential

Create a comprehensive support system and training opportunities for underrepresented groups at all levels

Amplify underrepresented creators and promote the causes that support them

Live and breathe the values that hold us accountable to being diverse, equitable 
and inclusive

Make DICE inclusive for every fan

Follow our progress

We are determined to bring meaningful change to our business and we’ll be sharing that progress on our blog.

Everyone’s accountable: DEI at DICE in 2022
How our Global Belonging Programme fosters unity at DICE
Reflecting on our 2022 DEI Survey
Hiring better: how DEI is helping us scale
If you don’t stand for something, you’ll fall for anything
What we’re doing to help combat racism in the live entertainment industry