A platform for everyone

Creating a more diverse, equitable and inclusive DICE 

With teams in the UK, France, Spain, Italy, Russia, Sweden and the US, along with events that stream in over 100 countries, DICE is a platform for everyone – and it’s essential that our people represent the diversity of the fans we serve. We’re dedicated to fostering a culture where everyone feels that they belong, where our voices are heard and where we feel supported to be our authentic selves. 

We know that having a variety of perspectives makes us a better company. We also know that we haven’t done enough when it comes to diversity, equity and inclusion – but that’s going to change. Our aim is to make our company and industry fairer for underrepresented communities. We will continue to hold ourselves accountable and make DEI integral to our business.

Global data


20 countries are represented at DICE

Argentina / Australia / Brazil / France / Germany / Guatemala / India / Ireland / Italy / Lebanon / New Zealand / Romania / Russia / Singapore / Slovakia / Spain / Sweden / Turkey / UK / USA

Other data

Representation matters

DICE is determined to pull up for change, and that starts by sharing our data. Our first DEI survey has measured our diversity across gender, ethnicity, nationality, age, sexual orientation, education, socio-economic background, disability, neurodiversity, religion, caring responsibilities and mental health. This data represents a 76% participation rate.

The results clearly show that a larger effort must be made to drive the diversity of our leadership and technical teams, with gender and ethnic diversity being our key focus. We’ve compared our results to the Census and ONS data to ensure that we are measuring ourselves correctly against the communities we live and operate within.

Our commitments

  • Build a long-term Diversity, Equity & Inclusion Strategy and execute through our cross-functional DEI Squad
  • Publish our diversity data and hold ourselves publicly accountable to change
  • Drive our diversity, particularly in leadership and technical roles, through hiring partnerships that attract talent from underrepresented groups
  • Review and signpost our policies to ensure an inclusive and equitable workplace
  • Learn more about how to reduce bias and dismantle racism in the workplace
  • Create an open working environment where every voice can be heard 
  • Foster an equitable culture where everyone can belong, is recognised and supported to achieve their full potential
  • Create a more comprehensive support system for our BIPOC employees
  • Amplify BIPOC artists, promoters and labels as well as causes that are important to us, our fans, and the industry 
  • Articulate a new set of values which hold us accountable to being a diverse, equitable and inclusive company

Follow our progress

We are determined to bring meaningful change to our business and we’ll be sharing that progress on our blog.