This is DICE

We’ve always believed that a gig can change lives. So we created a platform for fans to experience more of the shows they love in the most hassle-free way possible.

Making ticketing fair

In 2013, getting a ticket for a show was a chore. We pared everything back, put the price upfront and made tickets mobile – now it’s possible for fans to get tickets in seconds and impossible for touts to exploit them. None of this should be revolutionary – but at the time, it was.

Getting personal

Fans tell us they hate not knowing when their favourite artists are touring, so we built a way for every fan to access personalised recommendations, and receive info about shows that matter to them. A number of other fan-first (and industry-first) features soon followed: Refunds, Waiting List and Saved Events.

Going global

In 2018, Kanye got word that none of our tickets end up on secondary sites, so he launched his album through DICE. At the same time, we expanded our offering to include arts and culture, and launched in the US, France, Spain, Italy, India and Australia with artists such as Sam Smith and FKA Twigs, and partnered with festival legends Primavera Sound.


Covid-19 brought the live scene to a screeching halt. Pretty much overnight, we went from selling tickets in six countries to over 160 countries, establishing a ticketed streaming platform that allowed artists such as Lewis Capaldi and Tobe Nwigwe to perform for fans around the world. Nothing can stop fans from enjoying a live show – not even a pandemic.

Talk to us

Find out more about working with DICE