Dice HQ

Meet Izzy James, Head of Fan Support

Words by DICE

As one of DICE’s first hires, Izzy has been helping fans have the best nights out since 2014. Hailing from the “bonkers and brilliant” Llanidloes in Wales, that’s exactly how we’d describe her. Here, she talks work, Wheatus and why live streams have changed the gig game. 

What did you do before DICE?

Before I joined DICE, I worked for a music analytics company called Semetric as a Data Curation and Support Manager. The company was actually acquired by Apple a few months after I left – wild!

What’s the best thing about working here? 

During lockdown, my partner remarked that he often heard me laughing during meetings, or sometimes talking about silly things as well as work, and it was making him jealous. I think DICE nails that balance; we get on with the work and are collaborative and productive, but we’re also encouraged to get to know each other and enjoy each other’s company.

What project are you most proud of? 

The work we’ve done to launch and then improve the streaming experience for fans is amazing. We’ve had so many messages from people who’ve said that a stream has been the highlight of their week, or that they live in the countryside so usually find it hard to go to IRL gigs. Streams have allowed them to immerse themselves in their fandom.

What was your first gig, last gig and favourite gig?

My first gig was Wheatus with my dad when I was 12 years old. The second gig I ever went to was also Wheatus. I was a huge fan and was desperate to be a Teenage Dirtbag. Pretty tragic, really.

The last gig I went to was Big Thief at Eventim Apollo in London, and it was majestic and soul soothing – and I obviously cried. Any opportunity you have to go see Big Thief you should take. They are always brilliant.

I dislike this last question – favourite gig – because there are too many good gigs and my answer will change depending on my mood. Right now, my answer would be Vampire Weekend at Islington Assembly Hall back in 2019. They played the hits. I was there with a group of good friends and it was a small venue, so the whole crowd felt happy and excited to be part of it.

Link us to something interesting.

Need advice?

Read more about