On trading fashion for startup life
I did my degree in fashion communications, but moving into tech felt like a natural progression. My dad, who is a developer, taught me HTML when I was a kid (we even made a website, Jenningsville.com, to document our lives). From there, I was always trying to hack things on Neopets, Habbo Hotel and Club Penguin, and creating websites for myself and other people – including a street style blog full of outfits that were just ridiculous in hindsight. I feel like I’ve just continued to build since then, really – that I actually get to do this for a living now feels incredible.
On the emotional side of design
My friends all know that when we hang out, I give 100% of myself. I want you to leave our conversation feeling enriched and nourished, and like you've had the best time ever. I also run a vegetarian supper club because I think food is another way to show yourself and other people a lot of love. That empathetic, loving energy is essential in design, too: you need to be able to relate to and understand the people interacting with your product if you’re going to give them the best experience. That’s one of the great things about what we do at DICE – you can feel the love that goes into the app. There isn’t a single person on the Product team who isn’t a music fan and DICE user themselves, so any ideas for how to improve the fan experience are welcomed. No idea is a bad idea if it’s what the fan wants or needs.