Getting back to live events in 2021 with SAINT Hackney

Words by DICE

Now that live music is possible again, East London’s favourite church is back with a new name and a beautiful renovated space to start hosting events.

SAINT Hackney has recently undergone a rebranding process, creating a network of churches under the umbrella name SAINT. The venue has been offering support to their community throughout the pandemic and now they’re ready to reopen as the cathedral of creativity that they’re meant to be.

Community support during tough times

SAINT Hackney has always been a safe place in its community for worship and support. Since the pandemic began, more than 400,000 free meals have been given out through their social project Lighthouse. The church also produces honey with their own beehives and runs their own brewery, Hackney Church Brew Co, where they serve beer and food. 

Along with churches in Shoreditch, Homerton, Leyton and West Ham, SAINT Hackney works to bring hope to the people of London. The church has just reopened after a multi-million pound renovation project by architect John Pawson and the firm Thomas Ford and Partners, and it’s ready to welcome back music lovers and worshippers alike.


Getting back to live music

In the first few months of 2021, socially distanced events made a return. With the right considerations and safety precautions, SAINT Hackney was able to open again at restricted capacity. With the support of their account managers, they got ready to put on events from Daniel Avery, Sons of Zeus and black midi. DICE’s Client Success and Field Operations teams were there to oversee every aspect of the events and make sure they ran smoothly.

Making sure that adequate social distancing was put in place meant building highly tailored seat maps for each event and hosting early and late shows to accommodate as many fans as possible. Before the events, the creator platform MIO also allowed SAINT Hackney to see how sales were performing and make changes to allocations and marketing spend at a moment’s notice. On the night, the team at SAINT Hackney used DICE Access, which allowed them to see a live event overview and exactly who was checked into the premises. Using contactless digital tickets also meant no unnecessary contact, a benefit during the pandemic. 

Daniel Avery



Tickets sold in 2021 so far


Tickets sold for socially distanced events in 1 week


Fans on the Waiting List for events

Big plans for the future

The socially distanced events were a great success with excellent reception from fans. 67% of the tickets sold within the first week and a further 25,000 tickets have been requested through the Waiting List. The venue’s capacity is 1,800 and these 25,000 extra tickets would fill the church 13 times over. Thanks to the tools and support they’ve got from DICE, the team at SAINT Hackney are ready for anything.

Thando Zulu, Experiences Director at SAINT Hackney, spoke highly of the experience that the Church has had. “DICE understands our mission, and the team has been instrumental in helping us get back to putting on events”, she said. “It’s so easy to see who’s buying tickets, who’s checked into the venue, and who’s excited for future events. It’s amazing to see our cathedral of creativity coming back to life and DICE has been a big part of that.”As things open up, DICE will be there to support SAINT Hackney in their mission to support and uplift their community. 

We’re on a mission to get people out more